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The first-ever match ball to feature an embedded NFC tag – SMARTRAC’s CIRCUS FLEX.
January 16, 2018
By: Anthony Locicero
Copy editor, New York Post
When adidas presented Telstar 18, the Official Match Ball for the upcoming 2018 FIFA World Cup Russia in early November 2017, it introduced the first-ever match ball to feature an embedded NFC tag – SMARTRAC’s CIRCUS FLEX. That announcement is the perfect opportunity for SMARTRAC to explain how it has become a strong partner in supporting adidas’ NFC-related activities. As a company, adidas owns one of world’s most iconic brands and, despite its great reputation, works tirelessly in a very c...
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